This edited book on marketing titled "Contemporary Research in Marketing and Consumer Behavior " mainly focuses on various topics such as Consumer Psychology, Digital Marketing, Brand Loyalty etc.., and the rest are given below in the Scope of the book. This consumer behavior edited book will be published with ISBN number after following a proper double blind peer reviewed process. All the chapters of this marketing edited book will be published in a very illustrative manner for easy reader understanding.
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Book Scope
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