Sports Branding

This report delves into the relationship between sports sponsorship and branding, focusing on four federations and four clubs within the domains of football, tennis, equestrianism, and triathlon. Examining the federal and club perspectives, the study highlights how these organizations strategically implement branding to enhance their sponsorships. By analyzing the interaction between sponsors and brands, the report introduces the concept of Sports Brand Management, which encompasses the strategic handling and management of sports brands. The findings provide valuable insights into how organizations can develop and refine their approach to sponsorships and branding in the sports industry.

Sponsorship in sports has evolved into a powerful tool for brand development and image enhancement. This report explores the concept of branding in sports through the lens of four federations and clubs across different sports. It examines the practical implementation of branding from both federal and club perspectives, highlighting how sports organizations manage their brands strategically. The study introduces the concept of Sports Brand Management, offering a model that identifies key factors influencing sponsorship decisions. The analysis provides a framework for other sports organizations to develop and refine their brand management practices, offering practical guidance for future success in sports sponsorships.

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