Description
This report delves into the relationship between sports sponsorship and branding, focusing on four federations and four clubs within the domains of football, tennis, equestrianism, and triathlon. Examining the federal and club perspectives, the study highlights how these organizations strategically implement branding to enhance their sponsorships. By analyzing the interaction between sponsors and brands, the report introduces the concept of Sports Brand Management, which encompasses the strategic handling and management of sports brands. The findings provide valuable insights into how organizations can develop and refine their approach to sponsorships and branding in the sports industry.
