Description
This book focuses on the emerging sector of E-Commerce in Pakistan, exploring its potential to revolutionize the rural economy. E-Commerce, though growing globally, presents unique opportunities in Pakistan, especially in its rural areas. The book investigates various E-Commerce initiatives, including the partnership between the Government of Pakistan and Alibaba Group, and highlights challenges such as payment systems and technological infrastructure. It also examines successful E-Commerce models like Ricult, BigHaat, and E-Choupal, providing case studies of how they can be replicated to enhance agricultural productivity, create jobs, particularly for women, and drive socio-economic development. The book concludes with an action plan for implementing E-Commerce strategies across the China-Pakistan Economic Corridor (CPEC) and Central Asia.
