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Services Management

Services Management


₹ 529


Author(s):Dr. Ravikumar K.
Paperback ISBN:978-93-5335-734-4
Publisher:AkiNik Publications
Language:English
Pages:183
Publication Year:2019
Binding:Paperback

Price Details
Amount₹ 529

Availabilityin stock
Payable Amount₹ 529

Description

This book is designed for commerce and management students who wish to gain a comprehensive understanding of service marketing. In today’s competitive marketplace, knowledge of marketing and services is crucial for both companies and individuals to succeed. The book simplifies complex concepts with clear explanations and practical examples, making it easier to grasp key service management principles. It is a valuable resource for anyone seeking to enhance their skills and knowledge in service marketing, with a focus on real-world applications. This book also invites suggestions for future editions to further improve its content and relevance.

Abstract

This book serves as an essential guide for students of commerce and management interested in the field of service marketing. By offering clear explanations and practical examples, it helps readers understand the fundamental concepts of service management in the context of today’s competitive business environment. The book aims to provide valuable insights into how marketing strategies can be applied to services, making it a vital resource for those looking to succeed in service-oriented industries. Acknowledgments are given to the support from St Aloysius College and AkiNik Publications, with an invitation for feedback to improve future editions.

Reviews

5.0

1 reviews





Dr. Priya Yadav
  November 12, 2024

Clear, accessible, and thought-provoking. I've recommended this book to my colleagues.

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