Description
This book is designed for commerce and management students who wish to gain a comprehensive understanding of service marketing. In today’s competitive marketplace, knowledge of marketing and services is crucial for both companies and individuals to succeed. The book simplifies complex concepts with clear explanations and practical examples, making it easier to grasp key service management principles. It is a valuable resource for anyone seeking to enhance their skills and knowledge in service marketing, with a focus on real-world applications. This book also invites suggestions for future editions to further improve its content and relevance.
