Advertising Addiction & Awareness: A Yogic Cure to Consumerism

Advertising Addiction & Awareness: A Yogic Cure to Consumerism explores how modern advertising, digital technologies, and AI-driven marketing influence consumer behaviour, often fostering impulsive buying, materialism, and excessive consumption. Blending insights from consumer psychology, behavioural science, and ancient yogic wisdom, the book examines the hidden mechanisms behind consumer addiction and the attention economy. It offers a unique framework for cultivating awareness, self-regulation, and mindful consumption through yogic principles such as mindfulness, detachment, and self-discipline, helping readers navigate today's persuasive marketplace with greater consciousness and balance.