Fundamentals of Marketing Management

Fundamentals of Marketing Management by Dr. Dheeraj Tiwari provides a comprehensive introduction to the core concepts, principles, and practices of modern marketing. The book covers essential topics such as consumer behavior, market segmentation, product planning, branding, pricing, promotion, digital marketing, and retail strategies. Designed for undergraduate and postgraduate students, the text combines theoretical foundations with practical examples and contemporary business applications. It aims to develop analytical thinking and managerial skills required for understanding dynamic market environments and effective marketing decision-making.