Sports Journalism and Mass Media

Sports Journalism and Mass Media presents a comprehensive examination of the dynamic landscape of sports reporting in the digital age. Addressing both foundational principles and contemporary challenges, the book delves into ethical practices, evolving media formats, and the integration of digital tools in modern journalism. It offers practical guidance on essential skills such as live coverage, investigative reporting, and data storytelling, while also exploring critical issues like gender representation and media bias. The text highlights the transformative impact of technology, particularly artificial intelligence, on sports media. Enriched with real-world case studies and career-oriented insights, this book is an essential guide for students, emerging journalists, and media professionals seeking to thrive in the fast-paced world of sports journalism.