Description
The second edition of this book has been written to meet the requirements of the students and provide a fine blend of theory and practice of strategic management, with major emphasis on strategy-making processes. The scope of the book is comprehensive as it includes case studies and presents the content in an accessible manner, ready to be applied in management practice. The book presents conventional and newer tools for practical strategy analysis and considers the associated strategy process expressed in an integrative strategy model, where strategic responsiveness is a necessary precursor for organizational adaptation. These themes are anchored in the core elements of strategic management, together with inputs from current research efforts. Our book is designed to enhance student engagement. A good product in any industry matches what customers want and need, and the textbook industry is no exception. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), our book offers the easy to understand concepts. Hence, the book can be used as a general strategy textbook in contemporary BBA, B.Com and MBA programs where there is a need for a succinct overview of the field. The second edition of this book has been written to meet the requirements of the students and provide a fine blend of theory and practice of strategic management, with major emphasis on strategy-making processes. The scope of the book is comprehensive as it includes case studies and presents the content in an accessible manner, ready to be applied in management practice. The book presents conventional and newer tools for practical strategy analysis and considers the associated strategy process expressed in an integrative strategy model, where strategic responsiveness is a necessary precursor for organizational adaptation. These themes are anchored in the core elements of strategic management, together with inputs from current research efforts. Our book is designed to enhance student engagement. A good product in any industry matches what customers want and need, and the textbook industry is no exception. It is well documented that many of today’s students are visual learners. To meet students’ wants and needs (and thereby create a much better teaching experience for professors), our book offers the easy to understand concepts. Hence, the book can be used as a general strategy textbook in contemporary BBA, B.Com and MBA programs where there is a need for a succinct overview of the field.
