Description
This International Business Book comprehensively explores the global business landscape, emphasizing the complexities and dynamics of cross-border operations. Covering foundational aspects of international business, it delves into the business environment, trade theories, influential institutions, and the critical role of multinational corporations. The curriculum examines ethical considerations, corporate social responsibility, and various integration levels within regions such as the EU, ASEAN, and SAARC. Additional modules focus on strategic areas including global marketing, human resource management, finance, and production management, equipping students with practical insights and skills to excel in international markets.
