International Business

This International Business Book comprehensively explores the global business landscape, emphasizing the complexities and dynamics of cross-border operations. Covering foundational aspects of international business, it delves into the business environment, trade theories, influential institutions, and the critical role of multinational corporations. The curriculum examines ethical considerations, corporate social responsibility, and various integration levels within regions such as the EU, ASEAN, and SAARC. Additional modules focus on strategic areas including global marketing, human resource management, finance, and production management, equipping students with practical insights and skills to excel in international markets.

This book provides an in-depth exploration of International Business, focusing on the complexities of global trade, commerce, and economic integration in today’s interconnected world. Divided into six modules, it covers foundational concepts and contemporary challenges faced by businesses operating internationally. The first module introduces the fundamentals, including the evolution and significance of international business. The second examines the macro-environmental factors shaping the global landscape, such as PEST and PESTEL analysis, while also highlighting the importance of ethics and corporate social responsibility. Subsequent modules explore international trade theories, the role of key international institutions, and the impact of Multi-National Corporations (MNCs) on global competitiveness. The final module addresses crucial aspects like International Marketing, Global HRM, Global Finance, and International Production Management. With theoretical insights and practical case studies, this book is a valuable resource for students, educators, and professionals, preparing them to navigate and succeed in the global business environment.

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