The book entitled "Research Trends in Management: Recent Trends Opportunities and Challenge (Volume - 18)" is edited by Dr. K. Thriveni Kumari and Hema Singla.
The content of the book is as follows:
- Meaning History and Concepts of Entrepreneurship
- Bollywood Induced Tourism
- Developing an Effective Online Advertising Framework for Entrepreneurs using the PRISMA Approach with Emphasis on Social Presence Theory
- Effect of Employee Engagement on Employee Performance: Case of Retail Industries
- Understanding how Sustainability Initiatives and CSR Impact a Company's Financial Performance and Valuation: A Case Study of BCPL Company
- Organizational Citizenship Behaviour and Job Satisfaction: It’s Impact on Public and Private Sector Employees
- Green Economy Strategies: Economic Models for Sustainable Development
- The Influencer Marketing: A Modern Approach to Agri-Business Management
- Talent and Talent Management: Definition and Issues
