Principles of Marketing

"Principles of Marketing" offers a comprehensive exploration of marketing's fundamentals, spanning global and Indian contexts. Each chapter provides clear objectives, structural insights, and self-study questions. Students engage in diverse learning experiences such as lectures, case studies, and group discussions, examining into marketing's multifaceted aspects. Beginning with foundational concepts in Unit - 1, the course distinguishes between selling and marketing, while dissecting the marketing environment and management principles. Subsequent units explore into consumer behavior, market segmentation, product and pricing strategies, promotion, distribution, and contemporary marketing trends. Finally, the course cultivates critical analysis skills, preparing students to excel in the dynamic business and commerce landscape.