Description
The book Understanding Public Relations in Islam is content - specific textbook for teaching the Islamic perspective of public relations. The book captures the new definition, principles and dimensions of PR from Islamic perspective. The book is embedded with relevant case studies and verses from the Holy Quran. Instructors' tasks are simplified as the book outlined the expected learning outcome at the beginning of each topic. Meanwhile class work and other assessment exercises were provided. The book is useful for both undergraduates postgraduate and practitioners as it presents a new formula to boost organizational productivity strengthen working relationships and works towards creating conducive atmosphere for working. KEY WORDS Public Release, Principles and Dimensions
