"Research Methodology" is a comprehensive guide illuminating the fundamental principles and techniques essential for conducting effective research. This book navigates through the intricacies of research design, data collection, analysis, and interpretation, offering clear insights into qualitative and quantitative methodologies. It emphasizes critical thinking, ethical considerations, and practical application, empowering researchers to make informed decisions at every stage of their research journey. With illustrative examples and actionable advice, it equips readers with the tools necessary to formulate research questions, design robust studies, and contribute meaningfully to their respective fields. An indispensable resource for students, academics, and professionals alike, "Research Methodology" is a cornerstone for successful research endeavors.