Data Mining and Analytics

This book is written to introduce the reader to the core concepts of data science. This book explains how data plays a significant part in business-related decision-making. Without being too technical, authors excellent job of outlining several methods and concepts associated with analytical thinking are included in this book.

Through this book, one can learn how to approach business challenges analytically to create value in addition to starting to understand the significance of communication between business strategists and data scientists.