The book entitled "Research Trends in Management: Recent Trends Opportunities and Challenge (Volume - 12)" is edited by Dr. K. Thriveni Kumari and Hema Singla.
The content of the book is as follows:
- Story-Driven Marketing in the Attractions of Lake Toba, Storytelling: The Boru Naibaho Site and the Jabi-Jabi Tree
- Evolving Facets of Normalcy: Spotlighting Indian Economy
- Workplace Ostracism and Big Five Personality Traits: An Emerging Trend
- Theme Restaurant as a Potential Tourist Spot and the Role of Consumer-Perceived Quality in Word of Mouth Promotion: A Case of Assam, India
- VUCA: An Opportunity for Leaders to Strategize
- Scope of Rural Development in Assam through Focus on Rural Industrialization: with Special Reference to, “Industrial and Investment Policy of Assam, 2019”
- Kaizen in Managing Human Resources: Transferring Knowledge for Continuous Improvement
