The book entitled "Emerging Technologies Impact on Business and the Economy (Volume - 2) " is edited by Dr. Indrajit Ghosal, Dr. Khushbu Agarwal, Bikram Prasad and Dr. Subrata Roy .
The content of the book is as follows:
- Impact of E-Coupon Based Promotional Activities on the Purchase Conversion on E-Commerce Platforms
- Factors Influencing Women Consumer Buying Behaviour Towards Online Apparel Shopping in Post Covid India
- Impact of the Covid-19 Pandemic on Online Consumer Buying Behaviour
- Factors Inhibiting Technological Stress among Indian Academicians
- Key Marketing Trends in the 21st Century
- Artificial Intelligence and Growth of Business
