Introduction to Mass Communication Theory's

This textbook explores the evolution of India’s media industry, reflecting the rapid changes that occurred during a prosperous time in the nation’s history. It delves into the rise of Indian corporations globally, the booming dot-com sector, and the disruptive nature of new media technology. As the internet rapidly transformed communication, the book examines the role of emerging media in a world dominated by “virtual enterprises.” Alongside the industrial shift, the book highlights the theoretical debates and research that evolved in response to these changes, particularly in relation to the growing influence of new media and its interaction with traditional mass media.\

This textbook provides a critical examination of the transformation in India’s media industries during a period of rapid growth and technological change. It covers the rise of dot-com companies, the global expansion of Indian corporations, and the disruptive impact of new media technologies. The book also explores the theoretical debates in media research, addressing questions about the role of new media, its relationship with traditional mass media, and the potential displacement of established forms of entertainment. This work is an essential resource for understanding the historical context and evolution of media theory and practice in India’s dynamic media landscape.

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