Introduction to Mass Communication Theory's

This textbook explores the evolution of India’s media industry, reflecting the rapid changes that occurred during a prosperous time in the nation’s history. It delves into the rise of Indian corporations globally, the booming dot-com sector, and the disruptive nature of new media technology. As the internet rapidly transformed communication, the book examines the role of emerging media in a world dominated by “virtual enterprises.” Alongside the industrial shift, the book highlights the theoretical debates and research that evolved in response to these changes, particularly in relation to the growing influence of new media and its interaction with traditional mass media.\