Description
Sport Management: Principles, Practices, and Applications is a comprehensive guide to the multi-faceted field of sport management. It explores the essential practices and responsibilities of sport managers across various settings—professional leagues, college athletics, multi-sport organizations, event management, and media. The book covers key aspects such as human, financial, physical, and informational resources that sport managers must effectively utilize to achieve organizational goals. With a focus on efficient operations, strategic decision-making, and understanding both internal and external environments, this book serves as an invaluable resource for students and professionals seeking to excel in sport management careers.
