Basics of Farm Produce Marketing

This book explores the concept of agricultural marketing, emphasizing its significance in connecting farmers, consumers, and middlemen. It highlights the role of markets in determining fair prices for farm products, which are essential for both farmers' livelihood and consumers' well-being. The book defines marketing, agricultural marketing, and the various stages of its evolution, from economic self-sufficiency to mass production. It also delves into the vital function of agricultural marketing in facilitating the exchange of goods, improving farmers' investments, and ensuring consumers receive desired products at the right time and price.

This book provides a comprehensive study of agricultural marketing, focusing on how it bridges the gap between farmers and consumers. It explains the fundamental definitions of marketing and agricultural marketing, showcasing how agricultural products are bought and sold through various channels. The book outlines the evolution of marketing, from early stages of economic self-sufficiency to mass production. It covers critical concepts such as the role of middlemen, the exchange of goods for money, and the establishment of local and money-based markets. By examining these stages and processes, the book offers valuable insights into the dynamics of agricultural trade.

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